Consultation
A consultation is a document that outlines a project for a potential consultant. It can also refer that provides requirements and recommendations for creating content for a project.
Project background: Includes the brand and project background
Objectives: Highlights the specific objectives and challenges
Audience: Describes the target audience
Competitors: Examines competitors
Requirements: Includes basic requirements like word count, topic, title, and keywords
Goals: Provides in-depth information on the content's goals
Outline: Provides a rough outline